In 1934 car design altered radically Beginning with the 14 Chrysler Airflow, the automobile developed from a functional means of transportation to a symbol of advanced design, an arbiter of taste. The face of the car became the focus of the new style and originality: people began to recognize and differentiate cars primarily by their grilles. As automobile manufacturers observed this interest, they responded appropriately and called upon specialized, non-factory designers to display their virtuoso talents in this area. This in turn inspired the market, as the public awaited and discussed each design innovation: it was also an opportunity for participation by the public as custom grilles began to make their appearance. Through the '30s and '40s and into the '50s, grilles became each new year's new face of the automobile industry. Eventually, however, ecological and economic considerations began to take precedence: by the end of the '50s the designs of cars had progressed from individualized back to uniform. And their faces became one.
Over a period of two years we selected and photographed hundreds of car grilles while traveling intermittently throughout the United States. At first we sought out car shows and auctions: soon collectors began to come to us to ask if we would take personal portraits of their cars. We couldn't use every car we photographed. Here are the 101 best.
The third of four fascinating volumes presenting automotive mascots that serve a purpose beyond ornamentation. Artistically photographed and with expert narrative, the presentation is both informative and entertaining. 98 mascots are shown and most in life size. 21 French, 11 English, 59 American and 7 of other countries trace a chronology of design from 1900 to 2013. Many mascots do not appear in any other reference book.
The fourth of four fascinating volumes presenting automotive mascots that serve a purpose beyond ornamentation. Artistically photographed and with expert narrative, the presentation is both informative and entertaining. 97 mascots are shown and most in life size. 22 French, 11 English, 57 American and 7 of other countries trace a chronology of design from 1902 to 1955. Many mascots do not appear in any other reference book. Volumes One, Two & Three are companions in this four volume set. Artistic mascots are featured and many are shown in multiple photos, combining informed text and handy references to other literature. Many photos show the mascots in life size. These books cover the subject of car mascots like no other with extraordinary color photos of rare, and in some cases, never seen examples of vintage automotive mascots and radiator art.