Doug Mitchel, Marci McGrath & Robert N. Pripps
John Deere: Yesterday & Today’ is a comprehensive history of the uniquely American John Deere & Company from its 19th-century beginnings to its position today as a global-manufacturing powerhouse. John Deere has been a major player in the evolution of industrialized American labor and large-scale agriculture. The company s tractors and other machines are used worldwide on large and small farms, in forests, on construction sites, and even in suburban driveways. The public s passion for John Deere is apparent not just on the company s balance sheet, but also in the array of licensed consumer items available, such as clothing, toys, tin signs, and clocks. This handsome hardcover book chronicles the complete John Deere story, starting with blacksmith John Deere s revolutionary steel plow in 1837 and onward to the company s entry into the tractor business and its success today. John Deere: Yesterday & Today is organized by historical periods, with highlights of significant events and trends included in each chapter. Lively, expertly written text and hundreds of vibrant color images of tractors, memorabilia, portraits, and artifacts help bring this American success story to life. Anyone interested in John Deere or American history will treasure ‘John Deere: Yesterday & Today’. The company’s remarkable history is detailed in the following chapters: 1837 1857: Furnishing a Superior Product at a Low Cost; 1858 1887: The Charles Deere Era; 1888 1917: A Time for Expansion; 1918 1960: The Reign of the Two-Cylinder Tractor; 1961 1986: Industry Leadership; 1987 2000: The Modern Company; 2001 Present: World Leadership.