Once upon a time, before all cars began to resemble each other, every model had distinguishing marks that made it stand out. A "smiling" grille or a pointed nose shouted a car's make to all it passed by; similarly, the aviation-inspired fins of the 1950s and the stealth, sharklike back ends of the first Sting Rays made a lasting impression on the minds of drivers they left in the proverbial dust. These features announced for what and for whom a particular vehicle was designed. Now, they are mostly gone--except here, where the infinite variety of imaginatively styled grilles and tails of yesteryear return in a plethora of photos by top photographers. They range from beautiful and elegant to obnoxious and even bizarre...but they are always something amazing to see.Among the top showpieces: the dazzling chrome grin of the 1955 De Soto; the unmistakable front end of the 1958 Edsel; the flamboyant fins of the 1960 Cadillac Eldorado; and the unique engine-containing rear end of a vintage 1950 Beetle.
This is a limited edition series. Volume III details a chronology of mascot design, through the years 1934 to 1995. Dating of mascots is a priority, with several corrections to the existing literature. 25% of the material presented is new to the mascot literature. Over 200 American, French and English designs are shown. This volume is filled with gorgeous photos, informative text, references to other literature and some US Design Patent drawings. Vol. I, 304 pages and Vol. II, 288 pages, are available to complete the 3 volume set of 880 pages with over 600 mascots detailed in large photos and expert narrative.
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